We were tasked to develop conceptual out-of-the-box ideas to drive in-store sales at the Burberry shop at Munich Airport.

With the store aiming at Chinese customers, we came up with the Zodiac Colour Scarf and the Burberry Explorer idea, amongst others. Customers would be able to purchase the brand’s world-famous scarf in a colour according to their lucky number or they could take imaginary selfies in their favourite Burberry dress in front of popular sights.

The project was set up in cooperation with German Entrepreneurship GmbH, a service provider for innovational infrastructure at the intersection of economy, science and start-ups.