With more than 70 million records sold worldwide, Universal Music tasked us to develop and implement a global digital marketing strategy for their artist Enigma and its eighth album release, The Fall Of A Rebel Angel.
With a record that comes with a full story and a painting for each song, a full-fledged multimedia web experience was the only way to meet the requirements. So, we decided to design a chapter for each of the 12 songs giving fans the chance to immerse into Enigma’s magic world of sounds.
Part of the release was to communicate the album and the story behind to a global community. It is for that reason we ran an extensive social media campaign.
We have been with Enigma for almost sixth months, in which we not only rolled out a digital strategy, but also developed a comprehensive repository of bonus content.