International Federation
of Poker

Artificial Intelligence
Product Design
Business Development


The objective was to promote sports poker and its legal Match Poker variant as a game of skill through a global, digital membership scheme that fosters inclusiveness and decision-making.

Amazing Results

We have developed a new digital sports business from the ground up, incorporating a variety of advanced applications and leveraging the latest AI technology.


National federations across the globe


World Cups and multiple regional events


Hands learned by the match poker bot

On the ladder to become a recognised Olympic sport

The poker engine was based on the basic idea of playing the best possible move compared to another player with identical cards—regardless of the strength of the hand itself. The game mechanics relied on a trained model that used the latest AI technology.

With more than 60 member nations IFP has observer member status of the International Mind Sports Association and GAISF, the Global Association of International Sports Federations. Match Poker is educational, helps risk assessment, mathematics and social skills. It is inclusive, and can be played by all ages, shapes and sizes.

Let’s change the world for the better.

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