BMW
Internet of Things
Smart Mobility
Smart Mobility
Service
Workshops
Ideation
Application Design
Challenge
We were commissioned to discuss how the Internet of Things (IoT) could influence and potentially shape the automotive cockpit of the future.
Results
We developed potential IoT applications that have the potential to contribute to a greater and at the same time safer driving experience.
5
Structured workshop sessions organised
50
Ideas widely created and freely explored
10
Applications mapped out in detail
Innovation at the intersection of economy and academia
As one of the world’s leading automotive brands, BMW wanted to leverage digital technologies and new spirits to add value for its customers. The project was launched in cooperation with German Entrepreneurship GmbH, a service provider of Ludwig Maximilian University (LMU) to support innovation at the intersection of business, science, and start-ups.
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