BMW

Topics
Internet of Things
Smart Mobility
Service

Workshops
Ideation
Application Design

Challenge

We were commissioned to discuss how the Internet of Things (IoT) could influence and potentially shape the automotive cockpit of the future.

Results

We developed potential IoT applications that have the potential to contribute to a greater and at the same time safer driving experience.

5

Structured workshop sessions organised

50

Ideas widely created and freely explored

10

Applications mapped out in detail

Innovation at the intersection of economy and academia

As one of the world’s leading automotive brands, BMW wanted to leverage digital technologies and new  spirits to add value for its customers. The project was launched in cooperation with German Entrepreneurship GmbH, a service provider of Ludwig Maximilian University (LMU) to support innovation at the intersection of business, science, and start-ups.

Let’s change the world for the better.

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